I read an article today on Marketing Donut, reporting on a whitepaper, The Future of Work which suggests that by 2015, physically working in an office day in and day out, will become a thing of the past.
Back in the nineties, when I was working in the world of advertising, it was generally frowned upon if you even suggested ‘working from home’ as an alternative cost-effective option to the dreary daily commute to the office. In the eyes of cynical management, it was just a euphemism for ‘skiving’.
Of course this was in the days before mobile devices, which nowadays enables workers to be ‘switched-on’ 24/7, resulting in people spending more time working than sleeping!
The study suggests that in the future, businesses will become more fluid, employing fewer full-time workers and opting to import freelance talent as and when they need it.
But even today, making the decision to give up a comfortable corporate job for the uncertainty of freelancing, is still a daunting prospect for some.
But you don’t have to be fearful, just prepared and determined, making sure you have a clear plan before taking the plunge:
Think about exactly what products/services you are providing? Have a clear idea of your specialist skills and what the anticipated demand is likely to be.
Why do you do what you do; what drives you everyday to continue doing what you do?
Knowing your ‘why’ will set you apart from your competition and help you to grow and secure jobs.
Think about who your ‘customers’ could be; what are their needs, what motivates them to buy your products/services.
Identifying exactly who your target customers are by separating them into different groups will give you a clear focus on how to communicate with them to secure work.
How are you going to reach your customers with appealing information about your products/services?
Think about the different ways they receive information and decide which will be the most likely cost-effective channel to communicate with them.
It will take time to build a good reputation in your field of work, but according to this study, by 2015 40% of us will no longer be working in an office, adapting instead to becoming mobile workers.
So, does becoming a freelancer sound like an appealing antidote to office life?
If you’d like some help and advice on your marketing planning, Tweet me or call me on 01273 772033 today.