Difficult economic times often result in cutting back on certain activities in business, particularly marketing. When we should all be knuckling down to generate as much new business as possible, our marketing activities tend to become less rather than more.
Of course, it is fundamental that our marketing activities complement the services we offer, getting the right message to the right people at the right time. But when budgets are tight, it can be a juggling act, deciding which activity will make the best return on investment.
Many small business owners tend to largely focus their activities around online marketing such as social media and email marketing, and whilst a mix of these activities, together with more traditional methods such as creating postcards or flyers may be relevant to your business, there is one very cost effective marketing activity which is vital to raise awareness and position your brand; Face to Face Marketing or Business Networking.
Sharing your message with a group of like-minded people gets you offline, making an impression with ‘real’ people that are more likely to help to market your business for you via first and third party referrals.
Making contacts and building relationships is key in any marketing activity and whilst communicating virtually through social media platforms has a significant impact on the speed at which information can be obtained, a high percentage of prospects are more likely to be converted to new customers via face-to-face interaction.
There’s a big choice of business networking organisations out there, whether you want to be ‘locked in’ and pay an annual fee or just want somewhere to ‘drop-in’ for a chat and a coffee – here’s a few links to some of the current groups in Brighton & Sussex.
Brighton & Hove Chamber of Commerce
The Mumpreneurs Networking Club
City Business Club
Friends of the Albion
Hove Business Association
Juice FM Breakfast Club
Brighton Business Curry Club
Gatwick Diamond Business
First Friday Network
The Un-Networking Salon
Speed Networking in Brighton
If you’d like some help on planning your marketing communications, Tweet me or call me on 01273 772033 today.