Getting the right message to the right people – Face to Face

Davey Marketing Business NetworkingDifficult economic times often result in cutting back on certain activities in business, particularly marketing.  When we should all be knuckling down to generate as much new business as possible, our marketing activities tend to become less rather than more.

Of course, it is fundamental that our marketing activities complement the services we offer, getting the right message to the right people at the right time.  But when budgets are tight, it can be a juggling act, deciding which activity will make the best return on investment.

Many small business owners tend to largely focus their activities around online marketing such as social media and email marketing, and whilst a mix of these activities, together with more traditional methods such as creating postcards or flyers may be relevant to your business, there is one very cost effective marketing activity which is vital to raise awareness and position your brand; Face to Face Marketing or Business Networking.

Sharing your message with a group of like-minded people gets you offline, making an impression with ‘real’ people that are more likely to help to market your business for you via first and third party referrals.

Making contacts and building relationships is key in any marketing activity and whilst communicating virtually through social media platforms has a significant impact on the speed at which information can be obtained, a high percentage of prospects are more likely to be converted to new customers via face-to-face interaction.

There’s a big choice of business networking organisations out there, whether you want to be ‘locked in’ and pay an annual fee or just want somewhere to ‘drop-in’ for a chat and a coffee – here’s a few links to some of the current groups in Brighton & Sussex.

Brighton & Hove Chamber of Commerce 
4 Networking
Athena Networking
The Mumpreneurs Networking Club    
Sussex Enterprise
City Business Club
Friends of the Albion 
Hove Business Association 
Juice FM Breakfast Club 
Brighton Business Curry Club 
Gatwick Diamond Business 
First Friday Network
Women Unlimited  
Wired Sussex
The Un-Networking Salon
Speed Networking in Brighton

Christine Davey
@DaveyMarketing

If you’d like some help on planning your marketing communications, Tweet me or call me on 01273 772033 today.

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7 questions you need to ask yourself about your Marketing Planning

Davey Marketing Strategic Plannng

The Planning Cycle

If you’re an established small business you are probably doing OK, but you are most likely only doing the bare minimum when it comes to marketing, relying mostly on referrals.

But there are times when you could probably do even better and this is where a boost in marketing your business will help to keep those customers coming back again and again.

It’s more important than ever with new technologies, online marketing and social media impacting the marketplace, to make sure you plan and implement some marketing efforts to continue to grow your business.

How do you know if what you are doing is working? Taking time out to review your marketing can often give you insights that can save you time and money and shed some light on new opportunities you hadn’t considered.

There are some basic questions you need to ask before you can begin to plan some new marketing efforts

  1. Who is your target market?
  2. What unique benefits do you offer your customers – why should they buy from you?
  3. What is your brand, how can you increase your brand awareness?
  4. Are you communicating your brand and core messages to both your customers and prospects?
  5. How have you been doing that?  Is it working?
  6. How can you gain more visibility in your marketplace?
  7. Are you measuring the results and making changes based on these results?

Once you start focusing on your business in this way, you will be able to develop and implement a new marketing plan. Leaving it to chance for too long will almost certainly end up costing you more in the long term.

Christine Davey
@DaveyMarketing

If you’d like some help on planning your marketing communications, Tweet me or call me on 01273 772033 today.