How do your customers behave online, on what platform and why?

onlineengagementAs a marketer I’m increasingly asked how businesses can best engage with their target audiences online.

These days consumers are increasingly integrating their online and offline purchasing activities and it’s difficult to know exactly when our ideal customers are online and which channel they are likely to be using.

Global data information company Experian has analysed over 1.2 billion web page visits and 27 million hours of online activity and developed a series of digital personas which gives us some insights as to who is online the most, on what platform and why?

They’ve created this infographic, which explains how consumer segmentation groups behave online, from ‘Trackers’ – those who keep up to date with their investments to ‘Techno Geeks’ – the most prolific online community who spend time gaming and blogging.

How do your customers live their lives online?

mosaic-digital-insights-infographic4

Christine Davey
@DaveyMarketing

If you’d like some help on planning your online and email marketing, Tweet me or call me on 01273 772033 today.

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3 reasons to consider outsourcing your marketing

JuneBlogWhen you’re pushed for time – seeing to clients, building relationships and managing your staff – your marketing inevitably gets pushed on the back burner, especially in times of recession when budgets are stretched.

The reality is that investing in your marketing at times like this can in fact generate a huge return on sales and when time is tight, outsourced help from a marketing professional can provide additional support from planning what to do, to making it happen; freeing up your time so you are able to concentrate on other areas of your business.

With the current climate pushing many small businesses to keep costs down and re-prioritise workloads, outsourcing can be a cost effective and efficient way to make sure your marketing is working.

1. You get the right marketing skills you need, when you need them

As a small business you often find yourself being a jack-of-all-trades, juggling different projects or delegating marketing projects to other members of your team who don’t have any marketing expertise.  Employing an experienced marketer full time to implement each aspect of your marketing plan can be costly to maintain in-house and by outsourcing specific tasks, gives you the opportunity to focus on other aspects of your business without the cost of employing a full time marketing professional.

Taking on the promotion for your own business can be daunting if you have little or no marketing expertise.  Sourcing an expert can help develop and implement your marketing plan and bring fresh creativity, new ideas and a completely different perspective.  They won’t be afraid to push the boundaries and show you what will work for your product.

2. It’s cost effective and time efficient

Whether you’re a one man band or a big brand, saving time and money is key to running a successful business.  By having top level marketing experts on hand whenever you need them, you’ll be avoiding the hidden costs of employing staff such as sick pay, office overheads and holidays.

For instance, if you have a marketing campaign planned to run over a specific period, you won’t be paying an in-house marketer during the times you don’t have marketing planned, thus saving both time and money.

3. You get personal, professional expert help

The right outsourced marketer will have a wealth of experience in a diverse range of markets.  They will be able to advise you on the best marketing techniques to suit your business and help to get the right messages to the right people at the right time.

By creating timelines, and delivering weekly or monthly reports on the project effectiveness you will be fully in control of your investment, so you know exactly where you are every step of the way.

Christine Davey
Davey Marketing

If you’d like to outsource any aspect of your own marketing,  Tweet me, contact me here or call me for an initial chat on 01273 772033 today.