How to create engaging online content

Online content marketing allows you to communicate with your target customers and prospects without selling.

  • Instead of pitching your products or services you are sharing information to inform and make your buyer more intelligent; ultimately rewarding you with their business and loyalty.
  • The information you share needs to be relevant and valuable to attract, acquire and engage a clearly defined target audience to help drive traffic and profitable customer action.
  • The content needs to be consistent and ongoing; fresh and engaging content will fulfil your marketing objectives, drive traffic and build brand loyalty.
  • Effective online content is key to drive marketing, engage users and increase website conversions.

Here’s a really useful infographic from Mari Smith to help you on your way

How to create engaging content

I write your targeted online content, whether it’s for your website, blog or social media pages, which resonates with your target audience, capturing their attention and answering their needs.
I can also help you identify how to increase your online effectiveness through email marketing and get your social media sites up and running.
Contact me today by telephone 01273 772033 or on Twitter to arrange to meet for an initial chat over a coffee.

Christine Davey
Davey Marketing Brighton

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