The power of colour in marketing

Importance of colour in marketingEvery year around this time, I relish the fact that the colours in nature are becoming more pronounced as the season progresses into Summer.  Seeing these signs of new growth emerging each day, brings to mind the importance of colour when thinking about marketing.

Whether we’re seeking to stimulate people’s appetites or create a sense of trust, colour sends a specific message, not only when designing our promotional materials, but also the brand itself.

Our minds are programmed to respond to colour, offering an instantaneous method for conveying meaning and message without words.

Research shows that 60% of the time, people decide if they are attracted or not to a message based on colour alone.   Many of the most recognizable brands rely on colour as a key factor in their instant recognition, increasing brand recognition by up to 80 percent.

What does your brand colour say about your business?

psychology-color-marketing-branding-color-emotion-guideImage Credit: The Logo Company

Christine Davey
@DaveyMarketing

If you’d like some help and advice on your branding and marketing, Tweet me or call me on 01273 772033 today.