The power of colour in marketing

Importance of colour in marketingEvery year around this time, I relish the fact that the colours in nature are becoming more pronounced as the season progresses into Summer.  Seeing these signs of new growth emerging each day, brings to mind the importance of colour when thinking about marketing.

Whether we’re seeking to stimulate people’s appetites or create a sense of trust, colour sends a specific message, not only when designing our promotional materials, but also the brand itself.

Our minds are programmed to respond to colour, offering an instantaneous method for conveying meaning and message without words.

Research shows that 60% of the time, people decide if they are attracted or not to a message based on colour alone.   Many of the most recognizable brands rely on colour as a key factor in their instant recognition, increasing brand recognition by up to 80 percent.

What does your brand colour say about your business?

psychology-color-marketing-branding-color-emotion-guideImage Credit: The Logo Company

Christine Davey
@DaveyMarketing

If you’d like some help and advice on your branding and marketing, Tweet me or call me on 01273 772033 today.

Utilising colour to influence your customer’s purchases

Pantone2014I was heartened at the weekend, when it was clear that another new season is well on its way, with the emergence of new colours, enhanced by the warmth of the sun.

It’s no secret that colour plays an enormous part in how we are portrayed to our customers and, seeing the signs of new growth emerging all around Brighton brought to mind how we can utilise colours to influence what our customers will buy; consumers place visual appearance and colour above all other factors when making purchase decisions.

The colour of the year, as predicted by Pantone for 2014 is Radiant Orchid, which according to their blurb; blooms with confidence and magical warmth that intrigues the eye and sparks the imagination.

So, exactly how important is colour in your marketing?  Whether you’re seeking to stimulate people’s appetites, or creating a sense of trust, colour plays a big part in how we are portrayed by sending a specific message to the people who view them, not only when designing your marketing materials, but also the brand itself.

To learn more about colour psychology and how it influences purchases, check out this infographic created by Marketing Tech Blog on The Psychology and ROI of colour – fascinating stuff!

Christine Davey
@DaveyMarketing

If you’d like some help and advice on your branding and marketing, Tweet me or call me on 01273 772033 today.

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