Writing Blogs and Opinion Pieces

9 Top tips to attract customers and promote your business

Content remains a high priority when it comes to promoting your products or services and to do this effectively you need good copy!  Blogs and opinion pieces are great for SEO and posted regularly will create more inbound links.

Here’s some top tips that will attract customers and promote your business

Who are you talking to?

Identifying exactly who you are talking to and what you are selling is the first step for any business; once you’ve worked out exactly who they are, writing content that appeals to their interests and gives them information that answers their questions, will convince them that your business is healthy and thriving and boost their confidence to convert their interest into action.

Grab their attention

80% of people read a headline, but unless it grabs their attention only 20% of those will bother to read the full article. Start with a working title and then adjust as the content develops. Optimise and improve the headline to reflect the final published content.

Provide value

You are a trusted expert in your industry – your content must be useful to the reader. Provide actionable value to convince your readers that you are a leader in your business sector.

Be better than your competitors

There will undoubtedly be lots of articles out there from your competitors creating similar content and themes to you. Review what they are doing, expand on that topic and contribute more to the conversation by providing better information.

Research, research, research

If you know who your audience is, seek them out and find out exactly what they’re searching for; what questions are they asking about your products and services? Try to incorporate these terms in your titles and content to attract readers which will add SEO value overall.

K I S S

‘Keep It Simple, Stupid’ – consider the structure of your content carefully. Make sure it is simply structured so that your audience can easily navigate. Long wordy paragraphs are not easy to digest, Keep It Simple

A List Structure

  • Highlighting the key solution points
  • To challenge your readers

A ‘How-to-formula’

  • Detailing the steps
  • To solve a problem

Stay focussed

One topic at a time! Stay focused – complex details and wordy content is a sure fire way to lose your readers. Provide links to reference other related content that your audience can refer to, but keep to one idea at a time and avoid complexity. Tell a ‘story’ with a positive ending; the answer to their question that will detail your products and services in an engaging way.

Be brand consistent

Build credibility by conveying your brand message in each piece you write. Brand consistency provides authority and establishes your content across all your platforms including social media, websites and general promotional materials.

Help your reader to find the best solution

Don’t push your product by starting with a sales pitch – focus on solving prospective buyer’s problems.

Above all, by creating well-written, appealing and engaging content will help to boost trust, establish you as an expert in your sector and help you stand out in the crowd!

Christine Davey
@DaveyMarketing

By getting to know your business, I will take the pressure off by writing your blog or opinion piece for you, providing you with regular, quality posts every week. . . all at affordable competitive rates.  Tweet me or contact me for an initial chat over a coffee!

 

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