Why should you outsource your Marketing?

savings-box-161876_1280How many times this week have you said ‘I haven’t got time to do any marketing!’  As a freelancer, I’m just as guilty and I know only too well that when you’re pushed for time – seeing to clients, building relationships and managing your staff – your marketing inevitably gets pushed to the back burner, especially when times are hard and budgets are stretched.

It is already common practice  to outsource your accounting team, customer service, and many other facets of business which you do to save overheads, commitment, recruiting time, training time, and the expense of employing full-time staff.

So why do you continue to leave your marketing to chance in the belief that a couple of tweets a day and a few likes on Facebook will be sufficient to create brand awareness and generate leads?

The reality is that investing in your marketing at times like this can in fact generate a huge return on sales and, when time is tight, outsourced help from a marketing professional can provide additional support from planning what to do, to making it happen; freeing up your time so you are able to concentrate on other areas of your business.

With the current climate pushing many small businesses to keep costs down and re-prioritise workloads, outsourcing can be a cost effective and efficient way to make sure your marketing is working.

Get the right marketing skills you need, when you need them

As a small business you often find yourself being a jack-of-all-trades, juggling different projects or delegating marketing projects to other members of your team who don’t have any marketing expertise.  Employing an experienced marketer full time to implement each aspect of your marketing plan can be costly to maintain in-house and by outsourcing specific tasks, gives you the opportunity to focus on other aspects of your business without the cost of employing a full time marketing professional.

Taking on the promotion for your own business can be daunting if you have little or no marketing expertise.  Sourcing an expert can help develop and implement your marketing plan and bring fresh creativity, new ideas and a completely different perspective.  They won’t be afraid to push the boundaries and show you what will work for your product.

It’s cost effective and time efficient

Whether you’re a one man band or a big brand, saving time and money is key to running a successful business.  By having top level marketing experts on hand whenever you need them, you’ll be avoiding the hidden costs of employing staff such as sick pay, office overheads and holidays.

For instance, if you have a marketing campaign planned to run over a specific period, you won’t be paying an in-house marketer during the times you don’t have marketing planned, thus saving both time and money.

You get personal, professional expert help

The right outsourced marketer will have a wealth of experience in a diverse range of markets.  They will be able to advise you on the best marketing techniques to suit your business and help to get the right messages to the right people at the right time.

By creating timelines, and delivering weekly or monthly reports on the project effectiveness you will be fully in control of your investment, so you know exactly where you are every step of the way.

Christine Davey
Christine Davey Marketing, Brighton

If you’d like to outsource any aspect of your own marketing,  Tweet me, contact me here or call me for an initial chat on 01273 772033 today.

What is Marketing?

What is Marketing: Davey Marketing BrightonI was at a social event recently, which was previewing some up coming new films; chatting afterwards, the conversation inevitably led to ‘what do you do’?  My normal response is ‘Marketing’ which usually leads to the question ‘What sort of marketing’?

This is always a difficult question to answer, as most people quite often confuse Marketing with Advertising.  Whilst the two go hand in hand, and are necessary to the success of your business, Marketing is about getting the right product or service, to the right people at the right time.  It’s about identifying and understanding your customer and giving them what they want, it’s not just about advertising and promoting your business.

Effective marketing requires you to examine every aspect of your business and how it affects your customer’s experience; covering everything you need to do to deliver your products and services to your target customer.  Planning is essential and you’ll need to look at each of the following areas in order to create a comprehensive framework to develop an effective marketing plan:

The Marketing Mix (or the 7 P’s of Marketing)

Product
Simply, what your business offers: this covers the combination of goods and services that your business offers.  A good product provides client value i.e. satisfaction of use outweighing the perceived sacrifice of amount paid.

Place
This refers to how your customer accesses your produce or service; it should be convenient for the client at all times.  How your customer accesses your product or service.  This could be your business premises, shop or online presence.

Price
What approach will you take to pricing your product?  Price communicates a lot about a brand. It is a key factor in the marketing mix – too low may put off the target market, too high will carry a high client service expectation which may be tough to fulfil.

Promotion
Refers to how you communicate with your customers.  The objective of the promotional mix is to communicate what the company does and what it offers, to the right people at the right time, in order to acquire and retain customers.

People
All people who come into contact with a potential customer are part of your marketing; they can have a profound effect on customer satisfaction.  Your staff or collaborative partners are ambassadors for your business.

Process
The processes you use in the day-to-day operation of your business ensuring that enquiries and orders are effectively managed.  Issues such as waiting times and helpfulness of staff, quality control, planning and feedback channels should be considered here.

Physical Evidence
This is the evidence you can provide to show you can do what you claim you can do.  Asking for feedback from satisfied customers to underpin your expertise and publishing it for potential customers to refer to.

The process of developing a marketing plan will help you understand the key benefits and features of your product or service, and how to go about attracting and retaining the right type of customer.

But remember, quoting the wise words of Darren Rowse from Problogger “There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there”.

Christine Davey
@DaveyMarketing

If you’d like some help on planning your marketing activities Tweet me or call me on 01273 772033 for an initial chat over a coffee!

Social Media Networks. . . the new kids on the block

Davey Marketing Social Media MarketingWe’re all now pretty familiar with the more established social networks such as Facebook and Twitter and getting to grips with their importance when developing marketing campaigns and connecting with our customers.

But, did you know that there are more than 200 active social networking sites out there?

Early contenders like Classmates.com was launched way back in 1995 followed by Friends Reunited, in 2000 and LinkedIn in 2003. Flikr and Facebook came snapping at their heels in 2004 and Twitter in 2006.

Whilst we’re all becoming slaves to social giants Facebook and Twitter, maybe we need to come up for air and see what else is out there, specifically those being tipped as the ones to watch.

For whatever reason, the following 3 sites are being heralded as the next Social Media networks to keep an eye on.

Whisper
An iPhone app promising anonymity, Whisper is a place where users can post secrets (known as whispers) that appear in the form of an online postcard.

According to US online business forum, Business Insider, more than one million people have uploaded around 8 million whispers. Gaining steam among college students on campuses in America and a recent $3M worth of funding, could this be destined as the next big thing?

Medium
Being heralded by its founders as an extension of Twitter, Medium is quite simply a blogging site promising “A place where you can find and share knowledge, ideas and stories – specifically, ones that need more than 140 characters and are not just for your friends.”

Created by Evan Williams and Biz Stone, the guys who started Twitter and Blogger, you’d assume Medium has a fairly good chance of being the next big Social Media contender.

Sina Weibo
With twice the number of users, Sina Weibo is China’s version of Twitter and has been embraced by large brands such as Pizza Hut and some Western celebs like Tom Cruise, who apparently has more than 4.2 million followers.

According to Mashable, 22 percent of China’s internet population are signed up and there’s now a US version; only decipherable if you understand Mandarin Chinese!

I’m sure it’s going to be a while before any of these networks overtake the likes of Facebook and Twitter, but I’m sure we’ll all be whispering and Weibing to our customers in the not too distant future!

Christine Davey
@DaveyMarketing

If you’d like some help and advice to increase your effectiveness through online marketing, Tweet me or call me on 01273 772033 today.