Good content can create more sales leads, drive traffic to your website, create brand awareness and educate your existing and prospective customers.
Follow these six top tips to get the most out of your content marketing.
1. Make sure it’s not promotional!
Anything which is blatantly salesy and promotional will not inspire or excite your target audience; two of the most critical components of content marketing
2. Make it relevant and targeted
It has to be relevant and of interest. Make sure you make it useful to the reader – even if this means it doesn’t necessarily support your company’s main service message.
3. Answer a niggling business question
Give your readers added value. By imparting useful information gives you the ability to nurture important leads and positions you as the ‘expert’ in your field.
4. Make sure it’s well written
Thought leadership needs to be written well – poorly written copy may be detrimental to your company’s reputation. Well presented and free of errors, it needs time and effort; outsourcing might be a wise investment!
5. Keep your business goals in mind
Does your content support your business objectives? Is it relevant to your company? Creating content which does neither, is a waste of resources.
6. Make sure it’s substantiated
Writing to support your business goals, may seem biased; content needs to be supported with ‘proof’; either quotes and testimonials or actual statistics.