How many times this week have you said ‘I haven’t got time to do any marketing!’ As a freelancer, I’m just as guilty and I know only too well that when you’re pushed for time – seeing to clients, building relationships and managing your staff – your marketing inevitably gets pushed to the back burner, especially when times are hard and budgets are stretched.
It is already common practice to outsource your accounting team, customer service, and many other facets of business which you do to save overheads, commitment, recruiting time, training time, and the expense of employing full-time staff.
So why do you continue to leave your marketing to chance in the belief that a couple of tweets a day and a few likes on Facebook will be sufficient to create brand awareness and generate leads?
The reality is that investing in your marketing at times like this can in fact generate a huge return on sales and, when time is tight, outsourced help from a marketing professional can provide additional support from planning what to do, to making it happen; freeing up your time so you are able to concentrate on other areas of your business.
With the current climate pushing many small businesses to keep costs down and re-prioritise workloads, outsourcing can be a cost effective and efficient way to make sure your marketing is working.
Get the right marketing skills you need, when you need them
As a small business you often find yourself being a jack-of-all-trades, juggling different projects or delegating marketing projects to other members of your team who don’t have any marketing expertise. Employing an experienced marketer full time to implement each aspect of your marketing plan can be costly to maintain in-house and by outsourcing specific tasks, gives you the opportunity to focus on other aspects of your business without the cost of employing a full time marketing professional.
Taking on the promotion for your own business can be daunting if you have little or no marketing expertise. Sourcing an expert can help develop and implement your marketing plan and bring fresh creativity, new ideas and a completely different perspective. They won’t be afraid to push the boundaries and show you what will work for your product.
It’s cost effective and time efficient
Whether you’re a one man band or a big brand, saving time and money is key to running a successful business. By having top level marketing experts on hand whenever you need them, you’ll be avoiding the hidden costs of employing staff such as sick pay, office overheads and holidays.
For instance, if you have a marketing campaign planned to run over a specific period, you won’t be paying an in-house marketer during the times you don’t have marketing planned, thus saving both time and money.
You get personal, professional expert help
The right outsourced marketer will have a wealth of experience in a diverse range of markets. They will be able to advise you on the best marketing techniques to suit your business and help to get the right messages to the right people at the right time.
By creating timelines, and delivering weekly or monthly reports on the project effectiveness you will be fully in control of your investment, so you know exactly where you are every step of the way.
Christine Davey Marketing, Brighton